The stage is set for Cyber Monday 2020 to be one of the highest-grossing to date. Chances are you already know why.
Since Coronavirus shut down brick and mortar stores across the U.S., there’s been a huge jump in online spending. While these stores have re-opened in some capacity in almost all states, climbing numbers in reported COVID cases mean another big online bump is likely as the holiday shopping season begins.
Regardless, the digital shift has long since been underway. This year has only accelerated the need for businesses to transform their digital strategies if they want to keep up.
Cyber Monday sales in the U.S. are projected to hit $10 billion this year.
Lucky for you, your business still has time to set up the payment processing systems needed to cash in on your piece of that Thanksgiving week pie.
Building an eCommerce platform into your website has very clear value if you’re the owner of a retail business or restaurant. You provide an additional storefront for a small fraction of the cost. It allows you to reach customers outside your main market. It also makes it easier to predict revenues and inventory needs ahead of time.
In fact, if you have a retail business or restaurant and still don’t have eCommerce capability on your site, you’re missing out on sizeable revenue growth. If you’ve considered investing in the online growth of your business before, 2020 is the year to execute.
Consider scheduling a call with DataDay today to launch an eCommerce site for your business before Cyber Monday. If you’re still unsure if you need an online checkout system for your business, read on.
Why ECommerce is Essential for Cyber Monday and Beyond
If retail isn’t a core component of your business, there are still several reasons for eCommerce functionality on your site. Having the ability to process online payments directly through your website means:
The easier it is for clients to pay you for the goods and services they want, the more revenue is going to come in. Simple as that. While some of your offerings and contracts may need to be highly customized, you may be underestimating how much of your business can be streamlined with an online check out process.
Whether you run an auto-shop, sell goods wholesale, or provide financial services, pinpointing a few of your most in-demand offerings and selling those online is a great start!
Opportunities for Online Promos
Having the ability to conduct online transactions can open a lot of doors for a creative marketing team. eCommerce capabilities make it easy to direct a portion of your sales to charitable causes, sell event tickets, and keep track of capacity, all in one place (NYE isn’t far away!). It also allows you to reward existing clients for referrals.
If you’re in the service industry, online payments give you the chance to do a giveaway for a trial run of your services. You could sell an eBook about your expertise for a few bucks and select a winner from that customer pool.
Schedule & Pay in Advance
If you’re offering a membership-based service or regularly managing appointments, you should absolutely set up online payments on your website. Gyms, spas, life coaches, and advisory services, this is for you.
2021 is coming up quickly! As people get serious about a fresh start (let’s be honest we all need a fresh start after 2020), you should empower your customers looking to add structure to their lives. Physical, mental, and financial wellness for them, and organizational wellness for your business.
Improved Customer Experience
Your customers should be excited to work with you! If working with your company is simple and stress-free, customers won’t think twice about bringing their business back to you. Getting new customers is good, but having a loyal customer base is always better.
Good For Your Brand
Online payment processing gives your website a more professional feel. Having eCommerce functionality on your site shows your customers you’re serious about making their lives easier. It also proves you’re doing well enough to invest in the future of your business.