As a recruiting firm, Techpros offers a unique set of services that include career coaching,
screening candidates, and matching candidate interests and skills with current job openings. This creates a need for some interesting functionality on their website. For instance, they need a dual-entry portal for both candidates applying to jobs and companies seeking talent
Techpros’ company portal before working with DataDay Design
Like any business, two of Techpros’ top priorities are convincing customers to choose them over competitors, and being able to develop strong customer relationships. In terms of Techpros’ website, this means their “About Us/Why Us” page and their “Contact” page need to be both easy to navigate and easy to understand
Techpros’ “About Us” page before
Techpros’ “Contact Us” page before
After a few meetings with Techpros where we developed an understanding of their business strategy, their digital strategy, and their core needs, our team of designers, analysts, and developers set to work. Based on our discussions with Techpros, we determined three key areas to focus on during the re-design of their website.
1. Communicating with customers more clearly by improving stylistic UI and editing copy
2. Modern branding that demonstrates professionalism while attracting younger talent
3. Creating more entry points and opportunities to directly engage with companies and candidates
Over the next several weeks the DataDay Design team went through multiple design iterations and used continuous feedback from Techpros to create the website that Techpros is using now.
Top of Techpros’ “Home” page after working with DataDay Design
You’ll immediately notice the company’s new color scheme. Designed to give key information more pop, and increase customer engagements, Techpros’ updated color scheme retains the professional feel of their old brand while giving a contemporary flare to their website. Their new site also builds a more cohesive customer journey that starts with visitors identifying exactly what they’re looking for. Distinguishing between companies (“Looking to Hire?”), experienced professionals (“Seeking a Position?”), and individuals seeking a professional boost (“Career Coaching”) is dually beneficial to more accurately tracking website analytics.
Middle of Techpros’ “Home” page after
To highlight skills and languages that Techpros specializes in recruiting for, we added a scrolling gallery part way down their home page. Candidates and companies alike are instantly reminded that Techpros specializes in recruiting for the software industry, and their team understands what to look for in talent and opportunities. Another improvement we made to the company’s home page was adding their value proposition early on.
Bottom of Techpros’ “Home” page after
The new Techpros’ “Home” page is made complete by a testimonial from one of their past clients and multiple entry points for engagement. Including a testimonial on their home page reiterates that Techpros is a firm which candidates and companies can trust for permanent placement.
The two entry points, made to standout by leveraging the new Techpros color scheme, will improve customer conversions and engagements by making contact with a recruiter just one click away. Just based on the home page alone, it’s easy to see the focus areas of our website re-design coming through.
1. Communicating with customers more clearly by improving stylistic UI and editing copy -> Updated color scheme, fewer distracting elements, limited copy
2. Modern branding that demonstrates professionalism while attracting younger talent -> New color scheme, high contrast, and clean lines
3. Creating more entry points and opportunities to directly engage with companies and
candidates -> Fewer obstacles to talking to a recruiter, entry points for immediate
engagement as well as planning future engagement
We continued to focus on these three areas as we built out the other pages of Techpros’ new website. By making copy more succinct, removing busy elements, and making it easier for customers to engage with both the Techpros job board and the company’s recruiters, we were able to deliver a highly improved end product.
Top of Techpros’ “Contact Us” page after
Bottom of Techpros’ “Contact Us” page after
The company’s new “Contact Us” page features numerous entry points, allowing individuals to easily call, email, or fill out a general interest form. By including a “Keep in Touch” form, Techpros will be able to track potential partner companies and candidates more easily. Their old “Contact Us” page only provided phone and email contact options, which require additional effort from customers and decrease the likelihood that they enter Techpros’ pipeline.
Techpros’ job portal after
Techpros’ “Career Coaching” page
With updated images and more succinct copy, the new Techpros site guarantees they are able to communicate clearly with all customer segments.
Our team enjoyed working with Techpros building their new website and we’re excited to
continue working with them as their digital needs evolve!