Who’s ready to move on from 2020? We know we are. This year has presented an array of incredible challenges to businesses- the transition to working from home, quarantine, PPP loans, and more.
2021 brings hope of better days. It appears we are moving into the end stages of the pandemic. Many people took their newfound free time and applied it to start their own brand or business. The 2020 personal start-up revolution will bear fruit in 2021.
To that end, we’re excited to announce our Five Deals of the New Year to support your brand or business so that you can start 2021 with a bang. Each of these deals is specially designed to help penetrate the digital market to build your online presence.
We are committed to the long-term success of our clients and their businesses- our goal is to continue to be a reliable and trustworthy partner to which you can turn should any digital needs arise. Your business’s prosperity is always our main goal; we are here to do the digital work, so you can focus on what you do best!
The DataDay Design Five Deals of the New Year:
1- Website Build + One Month of Social Media Management –$1,000
Perfect for the established company making their way into the online marketplace.
(Regular $1,900 Value)
2- Logo + Website Design – $1,400
For those early-stage start-ups and side hustles that are developing their brands and don’t have technical or design staff.
(Regular $2,000 Value)
3- Three Month Digital Strategy Consultation + Social Media Management – $1,800
If you are an established company looking to refresh your digital presence and better engage with your customers, this deal is for you.
(Regular $3,300 Value)
4- Alternative Revenue Consultation + Three Month Digital Strategy Consultation – $1,800
The pandemic has hit many businesses hard. If you’re looking for new ways to bring in revenue, this package will ensure you have cash flow in the coming months.
(Regular $3,000 Value)
5- Logo + eCommerce Website Design + Three Month Social Media Management – $1,800
The full suite: you’re looking to take your business’ online presence to the next level! We’ll help you with a full re-brand, plus help market your new image with three months of social media management.
(Regular $3,000 Value)
If you’d like to view a selection of our previous work you can do so here.
If you’re ready to go, click the button below to get started on your digital journey!
This guest feature was written by Lorenzo Benitez. He is a producer of content featured by Fortune 500 brands, broadcasted on national television and viewed by millions online. He believes in the power of images to change the world.
There is the signal, and the noise.
The goal is to cut through the noise to offer your video, the signal.
How do you do it?
It’s about being precise and concise with your messaging.
Knowing what you want to say.
And how to say it as efficiently as possible.
Because the reality of today…
…Is that yesterday‘s content…
…Just won’t cut it for tomorrow‘s audiences.
As someone with years of experience producing viral video for Fortune 500 media brands to documentaries for national public broadcast, I can assure you that significant transformation is afoot in the ways that brands communicate throughout all forms of media.
However, video will continue to remain a prominent and primary medium for brands.
This bodes well for those who can remember the important fundamentals of storytelling, adapted for a digital audience.
For brands wondering what some of these fundamentals are, looking to keep their consumer-facing video fresh, relevant and engaging in the post-pandemic future, I have distilled five of the most important below.
Lesson 1: The Promise of the Premise
What is it that your video has to offer?
Are you merely throttling your audience’s attention for money, or do you at least provide compensation (give) in exchange for your monetization (take)?
This is the truth that most brands overlook when communicating through video.
It’s important that our videos either convey new facts, or conjure familiar or rewarding emotions.
This stems from a fundamental, though not mutually-exclusive, distinction between directors of intellect and directors of emotion.
Either way, since the best directors, called auteurs, are either one, we should aspire toward at least on of the two ideals.
Start strong. Photo Credit: Jonathan Parker.
Lesson 2: Start Strong
In this day and age, it’s important that we start our video content with the most compelling images possible.
This is because audiences are incredibly starved for attention, and this becomes increasingly the case the younger you go along the generations.
In order to maximize the audience you speak to, capturing as large a cross-section of the populace as possible, start with your strongest image.
Lesson 3: End Strong
As they say, last impressions are lasting impressions.
This is the same with video, as the frame on which one ends can be the background image to other videos audiences can click through on.Also, if audiences actually stay until the end of the video, it will be the image that “summarizes” the video before they possibly share it on after having finished it.
Stay strong. Photo Credit: Declan Scott.
Lesson 4: Stay Strong
The internet is the Wild West of content, that’s for sure.
It’s important not to lose sight of the fact that oftentimes, even perfectly awesome content like your own can get lost in the vast ocean of data that is created, transmitted and stored each and every day.
That’s where reliable, affordable companies like DataDay Design come in.
Its co-founder and CEO, TJ Ball, produced a promotional video I directed announcing that Bill Nye would be Cornell’s celebrated graduation speaker.
His digital distribution know-how can help you cut through the noise to earn your videos the recognition they deserve.
Either way, it’s important to not forget that sometimes, not everything will be a home run.
Not every video will earn you thousands of views.
Instead keep a stiff upper lip, because if video was easy, it wouldn’t also be so rewarding when your content hits home.
Lesson 5: Remember Your Audience
There are many variables you have to consider when producing video content for consumers.
Demographics are key.
For example, despite social advancements in body positivity and the like, it’s important to remember that a significant minority of the population still doesn’t like to see nudity.
If you were making a video about body positivity, it would be unwise to include images that could be interpreted as sexualized. However, perhaps a video about sex positivity would warrant such images. That both videos have different, despite overlapping, demographics, reveals the extent to which precisely identifying the target audience ought to inform the content of your video.
And that’s just one of the many variables you’ve got to consider when producing video content for consumers.
Because demographics are key.
Conclusion
Remember, if you keep it simple: have some clear reward to offer audiences, start with a compelling image, end with another compelling image, don’t be afraid to be bold or push the limits, you’ll go far with your video content.
With video, it’s about speaking to what people want.
The stage is set for Cyber Monday 2020 to be one of the highest-grossing to date. Chances are you already know why.
Since Coronavirus shut down brick and mortar stores across the U.S., there’s been a huge jump in online spending. While these stores have re-opened in some capacity in almost all states, climbing numbers in reported COVID cases mean another big online bump is likely as the holiday shopping season begins.
Regardless, the digital shift has long since been underway. This year has only accelerated the need for businesses to transform their digital strategies if they want to keep up.
Lucky for you, your business still has time to set up the payment processing systems needed to cash in on your piece of that Thanksgiving week pie.
Building an eCommerce platform into your website has very clear value if you’re the owner of a retail business or restaurant. You provide an additional storefront for a small fraction of the cost. It allows you to reach customers outside your main market. It also makes it easier to predict revenues and inventory needs ahead of time.
In fact, if you have a retail business or restaurant and still don’t have eCommerce capability on your site, you’re missing out on sizeable revenue growth. If you’ve considered investing in the online growth of your business before, 2020 is the year to execute.
Consider scheduling a call with DataDay today to launch an eCommerce site for your business before Cyber Monday. If you’re still unsure if you need an online checkout system for your business, read on.
Why ECommerce is Essential for Cyber Monday and Beyond
If retail isn’t a core component of your business, there are still several reasons for eCommerce functionality on your site. Having the ability to process online payments directly through your website means:
More Revenue
The easier it is for clients to pay you for the goods and services they want, the more revenue is going to come in. Simple as that. While some of your offerings and contracts may need to be highly customized, you may be underestimating how much of your business can be streamlined with an online check out process.
Whether you run an auto-shop, sell goods wholesale, or provide financial services, pinpointing a few of your most in-demand offerings and selling those online is a great start!
Opportunities for Online Promos
Having the ability to conduct online transactions can open a lot of doors for a creative marketing team. eCommerce capabilities make it easy to direct a portion of your sales to charitable causes, sell event tickets, and keep track of capacity, all in one place (NYE isn’t far away!). It also allows you to reward existing clients for referrals.
If you’re in the service industry, online payments give you the chance to do a giveaway for a trial run of your services. You could sell an eBook about your expertise for a few bucks and select a winner from that customer pool.
Schedule & Pay in Advance
If you’re offering a membership-based service or regularly managing appointments, you should absolutely set up online payments on your website. Gyms, spas, life coaches, and advisory services, this is for you.
2021 is coming up quickly! As people get serious about a fresh start (let’s be honest we all need a fresh start after 2020), you should empower your customers looking to add structure to their lives. Physical, mental, and financial wellness for them, and organizational wellness for your business.
Improved Customer Experience
Your customers should be excited to work with you! If working with your company is simple and stress-free, customers won’t think twice about bringing their business back to you. Getting new customers is good, but having a loyal customer base is always better.
Good For Your Brand
Online payment processing gives your website a more professional feel. Having eCommerce functionality on your site shows your customers you’re serious about making their lives easier. It also proves you’re doing well enough to invest in the future of your business.
The craft of brewing to ferment beer is widely regarded as the oldest known recipe in the world. Ancient Egyptians were the first to document the brewing process on papyrus scrolls. But what exactly is craft brewing?
Specifically, it refers to a brewery that focuses on producing a few quality beers rather than mass-producing a large number of assorted beers. Many craft brewers in the US do indeed produce large volumes of their beer for consumers, just with limited selection.
Understanding The Craft Of Brewing
The physical process of craft brewing first requires converting grain starches to sugar. The next step is to extract the sugar with water, and then ferment it with yeast. It is this step of extraction and fermentation that produces the alcohol present in beer.
Beyond the physical process of craft brewing, it’s important to understand that the industry is tight-knit and community-oriented.
The Brewers Association, an American trade group consisting of more than 5,400 breweries nationwide is dedicated to the promotion and protection of small and independent brewers. The group seeks to advance the interest of craft brewing and its enthusiasts across the country. For example, in 2017, the Brewers Association helped negotiate legislation lowering the federal excise tax for breweries for a period of two years. This ruling was later extended by Congress through the end of 2020.
The Consumer Craze Over Craft Brewing
Taste is the primary concern of beer consumers, according to multiple surveys. Because craft beer provides consumers with a plethora of choice as compared to mega-breweries, it has developed a strong following.
Additionally, craft beer drinkers tend to be fiercely loyal and care about where their beer is sourced from and how it is made. Since craft beer is typically produced locally, it is even more attractive because it can help stimulate a regional economy. The less corporate nature of craft breweries is thus, often appealing.
Furthermore, craft beer can even provide small health benefits in comparison with mass-produced beer such as the inclusion of antioxidants and an increase in lipoprotein levels which helps lower cholesterol. Finally, craft beer tends to be comparatively cheaper and can be consumed while burning less of a hole in consumer’s wallets.
Marketing Your Craft Brewery
Now that you understanding the love consumers have for craft breweries, the key is to figure out how to make your brewery stand out. These are some good first steps:
Engage with your customers on social media
Interacting with consumers is the first step towards building a loyal following of beer drinkers. Social media platforms are the greatest, most cost-effective way to build a relationship with customers.
The best approach to relationship-building on social media requires a detailed content schedule and strategy. Determining when and where to post, what type of content to release, and how to engage with people interested in the industry is key. It’s common for breweries to post and discuss new beer releases or community events, or even detail brewing processes.
We’ve said it once and we’ll say it again, craft beer drinkers tend to be fiercely loyal. Engaging them on social media is a great way to develop faithful followers that will continue to buy beer and spread word about the brewery.
Website Strategy And SEO
Just as craft beer drinkers tend to be fiercely loyal, they also tend to be passionate followers of the breweries they purchase from.
Provide them opportunities to explore behind-the-scenes and learn more about the culture of your brewery. It is a great way to continue to build a devoted following.
The best, most efficient way to provide this type of access is often by creating an interactive website. There you can post more written content, in addition to the visual content that plays well on social media.
Furthermore, you can use SEO techniques to ensure your brewery attracts interested beer drinkers seeking craft beer in your area. Finally, breweries can utilize Google Ads to target traffic in a specific locale to create a buzz in a particular area.
Email Marketing Strategy
Email marketing is an incredibly cost-effective way to market your brewery. It can be used in two distinct, but very important ways. Utilize email marketing to provide interesting stories and insights, but also to understand what topics your subscribers are most interested in.
People subscribing to a mailing list clearly have some level of interest in the product. You can use this to your advantage by surveying what would make them most likely to enter your brewery. For example, when developing a new flavor of beer, a brewery can poll a number of choices to see which most interests its subscribers. It’s like a free focus group!
Developing Your Own Craft Brewing Brand
If you’re starting your own craft brewery, the aforementioned strategies will provide a strong basis to begin developing your brand. You can learn even more about brewery branding in our in-depth article on the topic here.
If you’re interested in learning how to develop a strong brand and robust online presence that stands out in the brewery industry, DataDay Design can help you. We specialize in web design and digital marketing. Whether you need help with strategy or developing content, DataDay is your one-stop-shop for branding and digital marketing!
One of the quintessential parts of the sales journey is the marketing funnel.
A marketing funnel breaks down and describes your customer’s journey with you from the early moments when they first learn about your business, through the purchasing stage and beyond.
It is designed to improve both your ability to attract and to convert consumers to your business.
In order to create a proper marketing funnel, it is essential to break down the customer journey. This allows you to understand and better optimize your customer experience. In doing so, you will ensure that credible leads turn into actual clients for your business.
What is the Hourglass?
Instead of thinking of the marketing funnel in the traditional cone shape, wherein the ingredients are squeezed towards the bottom, you should think of it more like an hourglass.
This means that, once you reach conversion your marketing work is not finished. You should then re-open the funnel to build customer loyalty.
If you can identify what the customer journey is after conversion, you will not only deepen your relationship with your consumers but also create advocates for your business.
The marketing funnel can be broken down into the following five stages:
Awareness
The first action item is ensuring consumers understand your brand; who you are, what you offer, and what you stand for. This is where content marketing plays in.
To create awareness, you need to develop strategic branded content that will attract your target market and break the ice with them so that they are more amenable to future correspondence.
Building a strong social media presence and blogging are each strong options. Both provide you the opportunity to market your industry expertise.
Remember, awareness works best when consumers don’t feel like they are being marketed to. Develop great content that people actually care to read, see, and watch. Doing so will bring a more subconscious awareness of your business and improve the likelihood of your content getting shared.
In previous posts, we have discussed SEO and PPC advertising. Both strategies are fantastic ways to attract eyes to your business through the power of search engine results pages. Of course, there is always the more traditional route: fliers, commercials, marketing events, and mailers.
Consideration
This is the make or break point, the key to the marketing funnel. When a consumer is in the consideration stage, you must figure out how to convert them.
There are a few different strategies to sway people stuck on the fence.
The most powerful is often social proof; that might mean utilizing testimonials and customer reviews, or brand advocates. It’s up to you but when consumers know other people trust you, they’re more likely to trust you too.
Lead magnets are also extremely beneficial. For example, make sure you have a clear landing page on your website with a persuasive call to action. Think Spotify’s, “Try Premium free for 30 days”.
Developing a monthly newsletter that consumers opt into can also support the conversion process over time.
Conversion
Time to bread the butter! Now that your lead is set to be converted, you can largely rely on your product or service to do the work for you. Largely, but not entirely. You need to walk the consumer through to conversion.
First, that means guaranteeing a simple check-out process, so consumers do not feel risk when buying. By verifying that your purchasing process is as streamlined as possible, you’ll stave off consumer anxiety.
But wait! They committed to our service, but never signed the contract!They put items in their cart, but never hit submit!
Now you must entice them back in. If you have their contact information, you can offer a discount or free shipping through email. If not, you can utilize remarketing ads and target consumers who’ve browsed your site with a discount offer.
Simplicity and persuasion will ensure you convert your leads.
Loyalty
How do you build consumer loyalty? A rewards program is a perfect place to start. You can offer discounts or exclusive member access. Don’t forget to offer rewards for a referral to your company.
Remarketing products through email that your customer enjoyed is another smart tactic. Most consumers will re-purchase an item they were satisfied with when reminded.
Without a doubt, the most important step in the loyalty stage is to send an appreciation email after a purchase is made. Communicating your gratitude is a sure-fire way to blossom a long-term customer relationship. Plus, in the future, they will be more receptive to emails from you.
Advocacy
You achieve advocacy when your customers evolve from your clients into your fans. At this point, they’ve probably purchased from your business multiple times and are likely to continue doing so. You’ve built a connection with them and now they love your brand and want to rave about you.
Leading consumers to the advocacy stage is the most invaluable output of the marketing funnel. That’s because no type of marketing is more effective or inexpensive than referral marketing.
Be sure to continue to show your appreciation to your advocates, they are like employees working on your marketing team for free!
Reach out to people who mention your business or leave positive feedback on third-party sites and social media to thank them. Consider offering them another incentive to continue to use your business.
Other people online or on social media will notice your generosity and appreciate your grateful and thankful brand persona.
Benefits of the Marketing Funnel
Not only do marketing funnels describe your customer journey, they also simplify it. By doing a deep-dive into the customer acquisition, conversion, and loyalty process you’ll ensure you notice any roadblocks to a smooth purchasing journey.
In addition, marketing funnels also make business simpler for you. Because they are measurable, you can identify where in the funnel you are failing to engage consumers and change your approach.
If returning consumers don’t wax lyrical about you on social media, you should re-evaluate how you encourage and show thanks for customer advocacy.
Now that you understand the ins and outs of the hourglass marketing funnel, you are well on your way to improving your customer journey.
Executing Your Hourglass
If you’re looking for help implementing your marketing funnel you’re in the right place. Whether you want to build greater awareness of your business, identify strategies to convert consumers, or develop a custom CRM for a loyalty program, DataDay can help you.
We specialize in helping businesses improve their online presence from the awareness stage all the way through advocacy. If you’d like to learn more about how DataDay can help you attract and retain more customers, you can schedule a free consultation below.
This is Part 2 of a blog series on Search Engine Marketing. This article focuses on PSA (Paid Search Advertising); Part 1 focused on SEO (Search Engine Optimization). To read Part 1 clickhere.
What is Paid Search Advertising?
If SEO is the unpaid, organic version of Search Engine Marketing, then think of Paid Search Advertising (PSA) as its antithesis.
It is a paid and inorganic way to ensure your website ranks at the top of search results. This is achieved by paying search engines to advertise your website on the search engine results page (SERP). These are the websites you see first with the word ‘Ad’ next to it at the top of your search engine queries.
These ads are tied to certain keywords. For example, if you had a dog grooming company, you could choose to select “pet care” as a keyword.
When a consumer then searched for “pet care”, they would see your website advertisement at the top of the SERP.
Here is the beautiful thing: Despite your ad being displayed at the top of the SERP, you don’t actually pay a penny unless someone clicks on your advertisement.
This practice is called PPC, or Pay Per Click. It is one of four must-know terms that make up Paid Search Advertising.
Four Must-Know Terms for Paid Search Advertising
Pay Per Click:
A form of SEM designed to increase web traffic in which advertisers pay each time an ad is clicked.
Google AdWords:
You guessed it! The name of Google’s PPC advertising system. If you wanted to run an advertisement for your website on Google, this is the platform you would go to.
It’s very simple. Just bid on the specific keywords that are relevant to your website. Then, your advertisement will display on Google’s search results for the keywords you selected.
Once again, you as the advertiser do not pay a single cent unless your ad is clicked on and the consumer visits your website.
Remarketing Search Ads:
This feature allows advertisers to pay to target consumers with ads that have visited your website before.
The idea is that if a consumer has previously visited your website, targeting them with an advertisement might serve as the little push they need to make a purchase.
In practice, this means that whenever a consumer who has visited your website before later searches a keyword that you bid on, your advertisement will display on a search engine or a partner site (sites with advertisements).
For example, let’s say you own a clothing store. Normally, bidding on a keyword like gift or present might seem useless since it is very vague.
However, because using Remarketing Search Ads means your ad will only display to people who have visited your website before, you can breathe easy knowing the consumer already has an interest in your product and just needs a subtle reminder to make a purchase.
This is an extended version of the regular Pay Per Click (PPC).
PPC, as aforementioned, is a model wherein you pay each time your ad is clicked. With PPC Campaign Optimization, your advertising is more methodical.
Instead of bidding on a few keywords you hope might attract consumers to your website, you bid on a wide range of keywords that display on search engines for a pre-determined period of time.
Then you can go back and track how well each keyword performed in driving traffic to your website.
Those words that performed poorly and did not create many clicks can then be cut from your PPC campaign. The best part is you don’t have to spend much money to optimize your campaign.
Now you are only left with the keywords that you already know performed well. With these high-performing keywords, you will achieve a greater click rate on your PPC advertisements.
Adjusting to Paid Search in the COVID-era
COVID-19 has thrown a wrench into business planning. It can be hard to know how to attract customers in such a volatile market. However, consumers are shifting to eCommerce at lightspeed. Utilizing Search Engine Marketing (SEM) may be key to driving sales for your business, even if it has not required spending on digital ads in the past.
Word of Mouth advertising is harder to come by when people do not interact with each other.
Even if you are a well-established brand, losing Word of Mouth advertising can mean that people forget about your business.
If people no longer say, “I went to ______ today”, you are losing your free advertising. SEM can make up for that gap.
SEO vs. PSA
Taking on a combination of SEO and PSA will help to better market your business and is sure to pay off in both the long and short term.
Whether you prefer organic SEO or paid PSA, having your website display at the top of search results is sure to improve your market reach and drive greater sales for your company.
Pick your poison or choose both, the choice is yours.
Need an SEM Wizard?
If you’re looking for help with search engine marketing you’re in the right place. Whether you’d like to raise your SEO ranking or run a PSA campaign to drive business, DataDay can help you.
We specialize in helping businesses improve their online presence; you might call us SEM wizards. If you’d like to learn more about how DataDay can magically attract you more consumers and drive more business, you can schedule a free consultation below.
This is Part 1 of a blog series on Search Engine Marketing. This article focuses on SEO (Search Engine Optimization); Part 2 focuses on PSA (Paid Search Advertising). To read Part 2 clickhere.
SEM in a COVID-19 World
The transition to eCommerce is happening at breakneck speed. COVID-19 has caused consumers to switch almost exclusively to online shopping overnight. This lightspeed shift in consumer spending means having a strong, integrated search engine marketing strategy is more important than ever: but what does that actually mean in practice?
Consumers click on the top link on web searches about 33% of the time. The top five results receive about 75% of clicks. If your website doesn’t show up in the top five on web searches, you are losing business.
This is where SEM (Search Engine Marketing) comes in.
What is Search Engine Marketing?
Search Engine Marketing is a concentrated online marketing strategy that seeks to increase traffic to your website through search engines like Google.
It can be split into two parts: SEO (Search Engine Optimization) and PSA (Paid Search Advertising).
This article focuses on SEO. Part 2 of this series explains PSA.
Understanding Search Engine Optimization
SEO seeks to organically accrue visits to your website. By organic, we mean without paying for advertising.
If consumers can’t find your business online, they will spend their money elsewhere. Even though the pandemic is changing the way business is done, if you implement SEO you will increase your web traffic and help your business navigate the change.
In short, if you can execute these five SEO strategies you will be taking a strong step to ensure your business will thrive.
Five SEO strategies to know
Technical:
Optimizing your website and server to better help you index your site to improve your search engine ranking. Think fixing broken links, site speed, changing HTTP links to HTTPS.
On-page:
This requires optimizing specific web pages to help you get more traffic from search engines. Think keyword research.
Content: Within On-page SEO is ‘Content’ which focuses on creating specialized content on your website that directly relates to web searches relevant to your business. Content increases the likelihood consumers will visit your page, even if they aren’t seeking to purchase a product. It helps build brand awareness and rapport to support future purchasing and can sometimes cause consumers that stumble on your page to buy a product even if they weren’t looking to spend money. Think blog posts, videos, etc.
Off-page:
Actions that are taken “off”, or away, from your website to improve your ranking on search engines. This means boosting your website’s popularity, relevance, credibility, and authority. In practice, that means having other reputable online sources link to your website. In the eyes of search engines, it’s as if the sources are “vouching” for your credibility. Think social media exposure, backlinks, and promotions.
Local:
Targeting your audience in the same geographic area as you are. These are location-specific boosts to your online presence that help promote your business to your local community. Think location tagging, Google My Business, Yelp, etc.
Mobile:
Probably what you would expect: making sure all these other SEO strategies are compatible with mobile devices.
Keying in on Keyword Research
When discussing these strategies, or optimizations, it is essential to understand keywords and keyword research.
This is because keywords should be plugged into any online copy that exists related to your business (website copy, social media, blog posts, infographics, video and podcast names, captions, and descriptions – everything).
Keyword research requires you to look into the specific words and phrases that are used most when consumers search for companies in your industry. More explicitly, this means finding which of these words and phrases have high search rates, but low competition so that when they are searched, your page comes up quicker.
If you conduct sound keyword research you will boost your SEO meaning more people will see your website.
SEO in a Rapidly Changing World
The rapid shift in how consumers buy products and services due to the COVID-19 pandemic means that having a strong SEO strategy and presence is essential to the survival of companies and small businesses, especially those with a business-to-consumer business model.
How we work and connect has undergone a fundamental change. With cities on lockdown, employees sent to work from home, and public safety in question, more and more of us are turning to eCommerce to purchase goods and research services. Word of mouth marketing is a lot more difficult to achieve because people are not interacting.
Whether you are looking to save, stabilize, or grow your business, improving your online presence through SEO is essential. It helps to improve the customer experience, increase your website visibility, and drive web traffic, all while supporting your authority, edging out competition, and boosting your sales conversion rates.
Need an SEM Wizard?
If you’re looking for help with search engine marketing you’re in the right place. Whether you’d like to produce more engaging or improve your local SEO, DataDay can help you.
We specialize in helping businesses improve their online presence; you might call us SEM wizards. If you’d like to learn more about how DataDay can magically attract you more consumers and drive more business, you can schedule a free consultation below.
The craft brewing industry has witnessed tremendous growth over the past few years. An impressive number of breweries open each day across the United States and other parts of the world. With an 8.9% increase in US breweries between 2018-2019 and a market of over $106 billion, it’s no wonder why new breweries require the best in brewery branding to be successful.
With the competition of thousands of companies pouring a nearly identical product, how can your brewery stand out? As ever, branding is key.
This ultimate guide will teach you all you need to know about brewery branding including how to build a strong and unique presence within this highly competitive industry.
Understanding Brewery Branding
In a world of intense competition, a strategic approach to how you market and brand your brewery has never been more important.
At its core, your brand is simply the consumer perception of your company. This includes tangible and intangible things like your beer offerings and your brewery culture.
To build a strong brand you need to first define your position. This means you must identify your brewery’s core concept, main audience, and what makes you unique from your competitors.
Framing Your Core Values
Your brand’s core values are the laws that govern how you choose to run your business. It’s a combination of financial, cultural, and customer service rules that set up your entire business ecosystem. For example, if your brewery has a core value of 100% customer satisfaction, you might have a policy that any customer unsatisfied with their beer can replace it at no cost.
It’s essential to spend a considerable amount of time analyzing your brewery’s core values to understand how they will guide your business decisions and make your brand unique.
Defining And Understanding Your Brand Essence
Your brand essence is the heart and soul of your brewery. Similar to your core values, it is more specifically, the foundation that defines your business. In practice, this is typically a one-to-three word short statement that helps govern how you market yourself to consumers
Some famous brand essences are:
BMW – Driving Pleasure
Nike – Authentic Athletic Performance
Walt Disney – Magical
If you’re wondering why you never heard of these before, it’s because your brand essence itself is not marketed. It is used to constantly remind you of what emotion or ideal you want consumers to associate with your business.
Positioning Your Brewery
Positioning is crucial for any brewery to stand out from its competitors. To develop a strong business position, you need to conduct market research to identify the characteristics of your target market. Then you should analyze the marketing trends of your competitors to understand how they attempt to attract consumers.
With this information in tow, you can identify your company’s position to differentiate your brewery and its public appeal so that you stand out from every other brewery in your region.
Developing a Robust Brand Strategy and Personality
Once you’ve identified your core values, essence, and positioning, the next step is to develop your brand strategy and personality. While building this plan, be sure to focus on articulating your brand personality while also building off of your core values.
Your brewery should have a compelling thematic story aligned with its overall concept explaining how your business came about. Some other aspects of your brand strategy include your business model, your beer offerings and branding, your brewery atmosphere, and pricing.
In general, consumers should be able to relate more to your business’s personality than the business itself. For example, people like the Walt Disney Company because it is magical and makes them feel whimsical more than do because the business operates theme parks and makes movies.
The final aspects of your brand strategy include details like the color scheme, logo, secondary icons, and typography.
Crafting Your Brewery Personality with a Great Name
Finding a great name for your brewery can be difficult in a highly competitive industry like craft beer. Your brewery should spend time nailing down the right name for its brand that conveys its core values.
A great name should serve as an asset reflecting your brewery’s essence to consumers.
Web Design and Digital Marketing For Your Brewery
To tie your branding together and best reach your target market, you must have a strong website and digital marketing presence.
Utilizing social media channels will help your brewery engage customers and connect to a wider audience. A well-designed website will better communicate your brand personality and increase your business accessibility.
In addition, you can build a blog to illustrate your brewery’s journey, share customer’s stories, and provide previews on beers coming soon. Implementing local SEO will drive traffic to your website and blog which can prove essential to attracting new consumers in your region. You can read more about implementing SEO here.
If you are interested in learning how to develop a strong brand and robust online presence that stands out in the brewery industry, DataDay Design can help you. We specialize in web design and digital marketing. Whether you need help with strategy or developing content, DataDay is your one-stop digital marketing shop!
The number of digital media companies around the world is growing at a tremendous rate. It’s a crowded field, with new players joining the market each day. But what do digital media companies actually do?
Digital media companies encompass a wide range of services from traditional content delivery to mobile applications. They also provide services like custom CRM development, email marketing, and video production.
We’re taking a deep dive to better understand digital media companies and how they rule the internet from behind the scenes. If you’re interested in what it takes to build a successful online business, this article will tell you how.
What Do Digital Media Companies Do?
Digital media companies create, manage, and deliver digital content and information. The types of digital content they work with is vast. It can include copy, video, graphics, or vectors to name just a few.
These agencies utilize the content they work with and deliver it to consumers around the world via information technology devices like a laptop or tablet.
Traditional media companies used channels like newspapers and television commercials as the primary outlet for advertising. However, the rapid advance of technology has created countless new channels, like email and social media, through which companies can reach consumers.
These new channels instantly spread information to the furthest corners of the planet. As such, the purpose of digital media companies is to utilize digital channels to help businesses efficiently reach and engage new consumers.
The rise of digital media has provided power to small businesses to identify and exploit niches that larger corporations overlook or ignore.
Content Strategies of Digital Media Companies
There are many strategies used by digital media companies to develop and share content. They allow companies to reach a global audience in order to advertise or create awareness about their or their clients’ product, platform, or service. Some of these strategies include:
Video Hosting Sites
Video sharing on hosting sites is one of the main advertising channels for digital media companies. Often creative and engaging, video content frequently goes viral. Platforms like Vimeo, Youtube, and TikTok are all about user-generated content. Digital media agencies and businesses alike use these platforms to promote new devices, products, or services to engage with their audiences. In addition, many companies pay to advertise and promote their products on these channels.
Websites and Search Engine Optimization (SEO)
In 2020 it’s essential for every business to have a website to establish its digital presence. SEO strategies help to improve the ranking of a business’s website on the results pages of search engines like Google. To learn more about SEO, check out our detailed breakdown here.
SEO helps to increase consumer traffic to websites which can, in turn, improve engagement and sales. A website that offers valuable information can be an effective marketing tool.
This is where digital media agencies come in. They can design or refurbish websites, specifically with marketing in mind, to help businesses build brand awareness. Moreover, there are a variety of SEO techniques that help improve the ranking of a website such as utilizing backlinks, metadata tags, and keywords.
They can design or refurbish websites, specifically with marketing in mind, to help businesses build brand awareness. Moreover, there are a variety of SEO techniques that help improve the ranking of a website such as utilizing backlinks, metadata tags, and keywords.
Search Engine Marketing and Paid Advertising (PSA)
Paid Search Advertising, or PSA, allows businesses to pay to push the rank of their website to the top of google search results so consumers see it first.
Companies can efficiently target a specific group or audience by paying to ensure their website appears first when related keywords are searched. Digital media companies are often paid by other businesses to perform PSA campaigns for them.
Social Media Marketing
Social media channels help companies reach diverse and hyper-specific sets of audiences. Moreover, digital media companies use these platforms to build a relationship with their clients and their own followers and fans.
Social media marketing provides a unique ability for businesses to show off their brand personality. In addition, communication through social media channels is two-way and so it also allows consumers to directly interact with businesses.
Email Marketing
E-mail marketing is a particularly useful strategy digital media agencies use because it guarantees an engaged audience. In order to email a consumer they must first authorize company access to their email. By doing so, consumers automatically alert a business there is a level of interest in their products or services.
Accordingly, these companies use email marketing to deliver targeted messages that are likely to sway interested consumers to make purchases.
Choosing a Digital Media Company
To conclude, Digital Media companies facilitate social interaction and empowers people through their content, services, or information. Moreover, it also provides services to consumers such as digital marketing, social media management, website development to name a few. DataDay is one of the well renowned digital media companies which uses human-centered design to provide start-ups and small businesses to establish or improve their online presence. So, if you are looking for any help or consultancy revolving around digital media, feel free to get in touch or contact DataDay Design.
Marketing Analytics is essential for any business to understand their marketing initiatives and insights. Many companies use these analytics to inform and justify their marketing decisions. This crucial data can help explain important details like customer preferences, behavior, and trends.
Let’s dive in and understand marketing analytics and its importance to achieving your marketing goals.
What Is Marketing Analytics?
Quite simply, it is the precise measurement, management, and analysis of the performance of your organization’s marketing initiatives. Its use helps to maximize effectiveness and optimize return on investment.
This information is essential for management to make informed budget decisions. With this data-driven approach to marketing, businesses can hone in on their most influential metrics to better refine strategy and move the bar on sales and conversions.
The metrics used in marketing analytics relate to websites, social media, lead generation, and ROI. These data help you to understand audience interest and engagement while also providing greater insight into digital campaigns and market segmentation. Furthermore, they better support your ability to track your competitors and analyze your performance against theirs.
Keyword Analytics
One of the most powerful performance metrics is keyword analytics. Keyword data can be analyzed click by click to optimize and inform various business processes. In addition, keywords help you to understand what is on the mind of consumers. Keyword data can be utilized in many ways such as:
Product Layout and Design: Keywords can reveal and help you understand the solutions or product features customers are looking for or expecting.
Industry Trends: Changes in keyword usage frequencies can help in identifying and predicting trends in customer behavior.
Customer Support: You can use keywords to better understand in what ways customers are struggling and how to better support them.
Other Types Of Marketing Analytics
A few other types of Marketing Analytics include:
Web Analytics
Web Analytics helps you understand consumer interaction with your website. Simply put, it allows you to determine whether your platform is captivating the audience or if they are leaving to visit the websites of your competitors.
Some of web analytics relevant metrics include page load time, pageviews per visit, and returning visitors. These measures help quantify the effectiveness of every page on your website.
Digital Marketing Analytics
Digital marketing analytics provide a clearer picture of consumers’ interactions with your content. They also give additional clarity on your website traffic as well as your SEO/PSA. For more information aboutSEOandPSA, check out ourtwo-part guide on search engine marketing.
Some of the measures of digital marketing analytics include engagement, impressions, click-through rate (CTR), and follower growth. These metrics are extremely helpful for crafting a sound digital marketing strategy that maximally optimizes your digital activities.
Competitor Analysis
Oftentimes, relying on only your own performance metrics is not sufficient to achieve success. This is where competitor analysis comes in.
Competitor analysis gives insight into the sources of, you guessed it, your competitor’s consumer traffic. For example, it can provide you with the keywords, search terms, and social media channels that bring qualified leads to your competition. Competitor Analysis is as good as gold because it supplies a behind-the-scenes view into the marketing strategy of your competitors.
How Do You Actually Use Marketing Analytics?
You may be thinking, great, more data! What do I even do with all this information?
It’s true that there is so much data available that it can be difficult to pull it all together and discover any insights of value. The good news is, marketing analytics tools are designed exactly for this purpose.
These tools allow you to analyze, understand, and visualize thousands of data points. Their use will provide you with the meaningful insights you need to build your successful marketing strategy.
Marketing Analytics Tools
Some of our favorite marketing analytics tools include:
Hotjar – A web analytics platform that illustrates how people are using your website or app through cool tools like heatmaps and session recordings.
Ahrefs – An SEO software platform that alerts you when you have SEO issues or broken links.
SEMrush – Another SEO platform that does your keyword research for you, reveals the keyword strategy of your competitors and provides you with valuable backlinking opportunities on your blog.
Benefits of Marketing Analytics
Marketing analytics benefits your organization by providing insight into your marketing initiatives. In addition, they allow you to:
Better understand customer and user behavior and respond proactively
Personalize your marketing and customer engagements
Sharpen your social media strategies
Better cross-functionally collaborate on decisions
Have a safer balance between data analysis and data governance to safeguard both the interests of both the company and its consumers
Implementing Marketing Analytics into Your Business
Clearly, marketing analytics is vital to the future success of your organization. They can help you re-prioritize how you build your budget and use your time, energy, and resources.
At DataDay, we firmly believe our customers can outsmart, rather than outspend their competitors. We take pride in providing efficient solutions to achieve marketing success. If you want to implement marketing analytics into your business and need help determining where it’s most useful for you, we can help.
As a digital marketing agency, we specialize in helping businesses better execute their marketing strategy. Marketing analytics plays an important role in doing so. We also provide support with social media management and digital branding. If you’re interested in learning more about how DataDay can specifically improve the efficiency of your business, you can click the button below to schedule a free consultation.
